What to do in Purmamarca? Tips on how to get the most out of your stay in the North of Argentina - Becci Abroad
Latin America,  Argentina,  Northwest Argentina,  Travel

Argentina Travel Guide: The Best of Northwest Argentina

A trip through the Northwest Argentina province of Jujuy will take you through landscapes of multicolored mountains, giant cactus, salt lakes, and low-built colored houses. Jump on for a trip through the Northwestern part of Argentina, and get inspiration for your own itinerary!

During a week in January, I joined my mum and her husband on their road trip around the Northwest of Argentina to explore some of these often-forgotten corners of Argentina. Here I share some of our experiences after traveling to Jujuy, Purmamarca, Tilcara, UquΓ­a, and Humahuaca. Hopefully, it can help you plan your own trip around the region, or inspire you to visit.

Traveling through the Northwestern part of Argentina made me understand even clearer how different and diverse Argentina is.

People would smile at me when I felt the need to clarify that I was not just a foreigner traveling through but I actually live in La Capital (e.g. Buenos Aires). The responses were usually friendly and humble; El interior es muy mejor. Meaning the interior provinces of Argentina is better.

The regions in Argentina are really worlds apart, and up here in the far corner of Argentina life goes at a completely other speed than the cosmopolitan vibes of Buenos Aires that I’m used to.

A Guide to Explore Northwest Argentina – Jujuy, Purmamarca, Salinas Grandes, Tilcara, Humahuaca, and much more!

Get inspiration on how to best plan your itinerary for Northwest Argentina – Jujuy, Purmamarma, Tilcara and Humahuaca

San Salvador de Jujuy

We started in Salta. More precisely, Salta Airport. I arrived from Buenos Aires by plane. Beforehand, my mum and stepfather had rented a car from Hertz. Even though it is possible to get around in the region with other kinds of transportation, a car just gives you so much more flexibility.

Directly from the Airport in Salta, we headed towards Jujuy. I don’t know why but Jujuy has always drawn my attention. Maybe because of its strange-sounding name or because I still recall the university teacher of my Argentine history course talking about how Jujuy is so politically and economically different from the rest of Argentina (okay, a nerdy historical explanation is needed here but I will save that for another time).

Nevertheless, the city of Jujuy, or San Salvador de Jujuy as it is correctly named, which is the capital of the Jujuy province, was an uninspiring provincial town with a slow goofy mood. I was not impressed. Maybe even a bit disappointed… My teacher must have meant the Jujuy Province as a whole, I reasoned. The day after we headed further North to Purmamarca.

What to do in Purmamarca? Tips on how to get the most out of your stay in the North of Argentina - Becci Abroad

What to Do in Jujuy?

If you make a stop in Jujuy, the most interesting areas are around the main square and the Cathedral of Jujuy:

Plaza Belgrano and the Government House of Jujuy

The main square in Jujuy is called Plaza Belgrano and is located between the street Grl. Belgrano and Independencia. In the middle of the park, you have the huge mansion which is the Government House of Jujuy. Beautiful to look at, and take some photos.

The Museum of the Cathedral of Jujuy

On the corner of the street General Belgrano and right next to the actual Cathedral of Jujuy, there is a huge gate leading to a Spanish-style patio. That is the Museum of the Cathedral of Jujuy. For a couple of pesos, you can get inside the patio where a statue of General Belgrano stands looking proud with the Argentine flag in his hands. The legend says that after winning the battle against the Spanish in TucumΓ‘n, General Belgrano should have taken the first Argentine flag to the Cathedral of Jujuy to receive God’s blessing of the flag. Now you can see the statue of the very same act.

Get inspiration on how to best plan your itinerary for Northwest Argentina – Jujuy, Purmamarma, Tilcara and Humahuaca

Purmamarca

Purmamarca is located between multicolored mountains approximately 65 km North of the city of Jujuy (or, a little more than an hour’s drive). The scenery up here is completely different from that of Jujuy. The village of Purmamarca consists of low-constructed houses and towering stone mountains, whereas those around Jujuy were lower and dotted with green trees.

Purmamarca is almost exclusively famous for Cerro de los Siete ColoresΒ or translated as “Mountain of Seven Colors”. A mountain formation that is said to have seven different tones of colors in it. However, it depends on how the sun lights on the mountain and how many colors you can identify.

Let me be completely honest with you; it took me a while to realize which mountain was the β€œfamous” seven-color one. Most of the mountains around Purmamarca are astonishing and colorful in their way.

Get inspiration on how to best plan your itinerary for Northwest Argentina – Jujuy, Purmamarma, Tilcara and Humahuaca

What to do in Purmamarca?

Purmamarca is a small village whose primary economic income comes from tourism. One quickly notices that there are many souvenir shops, touristic-looking restaurants, and different types and styles of options for lodging. However, there are also some different activities to do.

Cerro de Siete Colores

This is an obligatory activity when in Purmamarca! Cerro de Siete Colores or β€œthe mountain of seven colors” is properly the most famous part of Purmamarca. This piece of the mountain is said to have up to seven distinct color tones in it. However, it does depend on how the sun lights on the mountain and how many of them you will be able to see.

I want to be frank with you, and say that I was not that impressed with this seven-colored darling – and even less after seeing its big brother of 14 colors in Humahuaca more north (but more about that next time). However, they did do their marketing course with excellence and managed to promote the seven-colored mountain amazingly well.

Viewpoint over Cerro de Siete Colores

Where Paseo de los Colorados ends and just before some small stone stairs lead down to Florida-street and further on to the handcraft market, a little grumpy-looking elderly woman is blocking the way to a gate. The path behind the gate leads to a small mountain hill that has an amazing view over Purmamarca.

The lady was fortunate to have a mountain in her backyard, and made it a viewpoint… At least, it seems so. She will charge you 5 pesos argentinos at (the moment of writing) for β€œclimbing” her backyard mountain – thus, the effort (not hardcore climbing at all) and the money are worth it! From the viewpoint, you can see over the roofs of Purmamarca, and the surrounding mountains; most importantly, of course, the Cerro de Siete Colores.

What to do in Purmamarca? Tips on how to get the most out of your stay in the North of Argentina - Becci Abroad
What to do in Purmamarca? Tips on how to get the most out of your stay in the North of Argentina - Becci Abroad

The local handcraft market

By the main square of Purmamarca, Plaza 9 de Julio, there is every day a market with all kinds of local handcraft. My favorite one was, without a doubt, these llamas!

What to do in Purmamarca? Tips on how to get the most out of your stay in the North of Argentina - Becci Abroad

The Cemetery of Purmamarca

The cemetery is located on the outskirts of Purmamarca and is properly not a place you would normally find on a list of activities to do. However, the cemetery was spectacularly beautiful and well-decorated (see for yourself below).

Thus, if you head there remember to show respect to the people there – both alive and dead! Be silent and respectful.

Did you know that a similar-looking cemetery can be found on your way to Cerro de 14 Colors a bit further north in Jujuy? Check out for yourself here.

Paseo de los Colorados

Behind the cemetery, the street turns into a path called Paseo de los Colorados which is a spectacular walk through the mountains surrounding Purmamarca.

Follow the path until the end, and you will be back in β€œdowntown” Purmamarca.

What to do in Purmamarca? Tips on how to get the most out of your stay in the North of Argentina - Becci Abroad

Purmamarca was a bit too touristic for my taste, but it is an ideal place for visits one of the biggest attractions in the region: the Salinas Grandes salt flats.

Get inspiration on how to best plan your itinerary for Northwest Argentina – Jujuy, Purmamarma, Tilcara and Humahuaca

Salinas Grandes Salt Flats

Salina Grandes is a massive area of salt flats in style with the Salar de Uyuni in Bolivia (though, a lot smaller than the ones in Bolivia). The Salinas Grandes is used for the production of salt, thus a tiny bit of it has been open to the increasing tourism in the area.

You can arrive at the Salinas Grandes by following the Ruta Regional 52 from Purmamarca for around 1 – 1,5 hours through crazy mountain roads with cactus-dotted mountains on each side.

Get inspiration on how to best plan your itinerary for Northwest Argentina – Jujuy, Purmamarma, Tilcara and Humahuaca
Get inspiration on how to best plan your itinerary for Northwest Argentina – Jujuy, Purmamarma, Tilcara and Humahuaca

Wildlife to Experience in Northwest Argentina

On your way, you will pass different landmarks such as a milestone for being at 4,170 masl. And llamas… If you are lucky!

I have a huge fascination with llamas. Properly mainly because they are very exotic animals for me, and had this idea that there would be llamas all over in the mountains of the Northwest of Argentina… I was wrong! We saw one larger flock of llamas on our way to Salinas Grandes but they seem to belong to the man working the kiosk by the side of the road.

Get inspiration on how to best plan your itinerary for Northwest Argentina – Jujuy, Purmamarma, Tilcara and Humahuaca

Tilcara

After two nights in Purmamarca, we headed further North and made a quick stopover in Tilcara.

Tilcara is located around half-an-hours drive north from Purmamarca on Ruta Nacional 9, and has a similar vibe to it of an economy heavily based on tourism – just in a larger scale than Purmamarca (needless to say more, right?).

Get inspiration on how to best plan your itinerary for Northwest Argentina – Jujuy, Purmamarma, Tilcara and Humahuaca

What to do in Tilcara?

PucarΓ‘ de Tilcara

The PucarΓ‘ de Tilcara is an area that is believed to have been of high importance for the indigenous civilizations of the region in ancient times. The PucarΓ‘ has been reconstructed as it was believed to have been by then. Thus, it must be highlighted that the PucarΓ‘ is not ruins from the Incas, in style with Machu Picchu in Peru instead it is a reconstruction. Nevertheless, for me the real attraction for the views of the mountains and the cactus! 

Read more about visiting PucarΓ‘ de Tilcara and the nearby Devil’s Throat.

Llama trekking in Tilcara

One thing that I completely regret not having researched properly before heading to the Argentine North was the possibility of β€œmeeting” llamas (properly based on my misconception that they would be everywhere). In Tilcara, you have the possibility to book a tour to trek with llamas (either half a day, a full day, or several days)! I can’t recommend it as I didn’t try it buuut I would definitely go back to get a chance to try it! Check their website here; Caravana de Llamas.

Get inspiration on how to best plan your itinerary for Northwest Argentina – Jujuy, Purmamarma, Tilcara and Humahuaca

UquΓ­a

UquΓ­a is a super tiny village located between Tilcara and Humahuaca on the Ruta National 9. The village is far from tourists, even though, the main β€œattraction” is the small church with Saints wearing weapons. Both Tilcara to the South and Humahuaca to the North is easily reached by car from UquΓ­a.

We spent the next two nights in UquΓ­a visiting Humahuaca and Cerro de Catorce Colores. Depending on your likes, the nights can also be spent in either Tilcara or Humahuaca.

Get inspiration on how to best plan your itinerary for Northwest Argentina – Jujuy, Purmamarma, Tilcara and Humahuaca

Humahuaca

Humahuaca is located another hour further North of Purmamarca (around 40 minutes from Tilcara) on Ruta Nacional 9. Even though the construction of the village is very similar to that of both above-mentioned, the feel of Humahuaca was a bit more authentic. A feeling of actually being in a town where there were other people living than tourists just stopping by for a couple of days.

There are, of course, small shops selling all kinds of souvenirs, the classic textiles from the region, and sweaters, but I just liked the bustle of people going on with everyday life in Humahuaca.

Get inspiration on how to best plan your itinerary for Northwest Argentina – Jujuy, Purmamarma, Tilcara and Humahuaca
Cerro de Catorce Colores - Mountain of Fourteen colors, Argentina

What to do in Humahuaca?

When in Humahuaca, here are some of the highlights you should check out:

The Fourteen Colors Mountains, Cerro de Catorce Colores

The most popular activity when around Humahuaca is to visit the Fourteen Colors Mountains, known in Spanish as Cerro de Catorce Colores.

The Fourteen Colors Mountains are located around 20 km outside Humahuaca through crazy mountain roads.

Even though the drive is tough (happy I didn’t have to drive it!) the views are amazing and completely worth it.

Read more about the Fourteen Colors Mountains.

The Townhall Square in Humahuaca

By the town hall square is the old town hall, el Cabildo, and the cathedral Nuestra SeΓ±ora de la Candelaria. The town hall should apparently have a watch with a real-size statue of the benefactor of Humahuaca, San Francisco Solano, that appears and do some slow movements with his hands to give a blessing to the village – however, missed him in action!

Monument for Heroes of the Argentine Independence War

By the end of the town square, you have the first steps for climbing the monument for the heroes of the independence war. A massive and strange-looking monument in stone and metal… I don’t know what else to say but the views over the city are great!

Get inspiration on how to best plan your itinerary for Northwest Argentina – Jujuy, Purmamarma, Tilcara and Humahuaca

Salta

After a last night’s sleep in UquΓ­a, we headed back towards Salta. It is also possible to continue further North and enter Bolivia. In Salta, we visited the cable cars (or telefericΓ³ as it is called in Spanish) before I was dropped off at the airport to head back to the craziness of Buenos Aires.

The cable cars of Salta were great fun, and with a great view over the city – even though it rained!

You can read more about them and check current prices.

From driving through Salta, it seemed like a mini-version of Buenos Aires with huge avenues and colonial-style houses mixed with 60s buildings. If you want to read more about what to do in Salta here.

Get inspiration on how to best plan your itinerary for Northwest Argentina – Jujuy, Purmamarma, Tilcara and Humahuaca

Are you planning a trip to the Northwestern parts of Argentina? Or did you maybe get inspired to visit one day? Please feel free to share your thoughts in the comments below!

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16 Comments

  • OnTrip.dk

    Jeg er da solgt Rebecca, du har bestemt inspireret mig til et besΓΈg i den nordvestlige del af Argentina. Det skal da ikke tage lang tid at pakke den kuffert πŸ˜‰ Den der saltsΓΈ – og eller saltomrΓ₯de kunne jeg virkelig godt tΓ¦nke mig at opleve. Det er bare sΓ₯ anderledes end sΓ₯ meget andet. Ellers ser naturen utrolig smuk ud og de hyggelige byer fΓ₯r man da lyst til at slΓ₯ sig ned i. Tak for endnu et dejligt indlΓ¦g med masser af smukke billeder .

    /Annette

    • Rebecca

      Tak for besΓΈget, Annette πŸ˜‰ Det er godt at hΓΈre, at jeg kunne sΓ¦lge Argentina til dig πŸ˜‰ Ja, de var rigtigt interessante de saltsΓΈer – jeg tΓΈr slet ikke forestille mig, hvordan det mon mΓ₯ vΓ¦re at besΓΈge saltsΓΈerne i Bolivia, som er meget meget stΓΈrre. De er helt klart hΓΈjt pΓ₯ undertegnedes ΓΈnskeliste. Det er da sΓ₯ lidt! Jeg er kun glad for at hΓΈre, at du syntes om, at komme med pΓ₯ “tur” πŸ™‚

      //Rebecca

    • Rebecca

      Thanks for dropping by, Caitlin! I’m so happy to hear that you felt inspired to visit the Northwest of Argentina after reading the post – that was the whole point of it πŸ˜‰ Yaaah, llamas! They are so awesome!

  • Jessica Carpenter

    What an amazing guide and incredibly unique area! I, like you, adore llamas! So the llama trek sounds right up my alley! Amazing! The salt flats are beautiful too. Seeing those are definitely on my bucket list. Humahuaca looks amazingly adorable too.

    • Rebecca

      Thank you so much for dropping by, Jessica! I’m so happy to hear that you liked the “trip” through Northwest Argentina. And yes, llamas are so adorable! I would love to go back to do the llama trekking!

  • Maike

    Amazing guide! Your pictures capture the landscape perfectly. Beautiful! So far I just visited Buenos Aires and Iguazu in Argentina but now I would love to see more!

    • Rebecca

      Thanks for dropping by, Maike! Actually, the North is so different from Buenos Aires and Iguazu! Argentina is such a diverse country with so many different types of landscapes, which just makes it so fascinating to visit.

  • April

    What an amazing landscape! I didn’t realize Argentina had that type of landscape (shouldn’t be surprised – it’s by Peru and Bolivia). I still need to get to Argentina and I love all the different experiences available to one there. thanks for sharing the wonderful photos!

    • Rebecca

      Thanks for dropping by, April! Yes, Argentina is such a diverse country with so many different landscapes in it. You should definitely come by Argentina one day – and hopefully the economy will be adjusted a bit by then, so it is not so expensive for foreigners to visit πŸ˜‰ I’m so pleased to hear that you enjoyed the photos!

  • Daniela

    Just looking at the pictures, I’d have guessed that it’s Peru :-). Hope to be back in Argentina later this year even though it will most likely be Buenos Aires again. However, one day, I’ll make it to the northwest of Argentina, too. Thanks for sharing the beautiful photos and tips.

    • Rebecca

      Thanks for dropping by, Daniela! Yes, it’s really not the landscapes that one usually connects with Argentina – but that’s part of the awesome thing about this crazy country πŸ˜‰ I hope you have time to come by Buenos Aires! We will wait for you with mate and “facturas” – and hopefully, you will also be able to visit the Northwest of Argentina one day πŸ™‚ I’m happy to hear that you enjoyed the post! Besitos

  • Becky

    Wow, your pictures look stunning, especially those salt flats. And even better if you get to see Llamas along the way, they are so cute πŸ˜€

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